ICAST 2007 New Product Showcase
“Best of Show” Competition
by Mary Jane Williamson
July 12, 2007—Las Vegas, NV—TheE21
Carrot Stix, a freshwater rod,was voted by buyers and media as the most
innovative product in the ICAST50 New Product Showcase in both the
Freshwater Rod category and the overall “Best of Show.”
This year, the 50th year of ICAST, the New Product Showcase was more
competitive than ever. Sponsored by Fishing Tackle Retailer, 180
companies entered more than 600 tackle products and accessories into the
New Product Showcase. The showcase is the flagship feature of the
International Convention of Allied Sportfishing Trades (ICAST), the
sportfishing industry’s premier trade event produced by the American
Sportfishing Association (ASA). The 50th annual show was held at the Las
Vegas Convention Center, July 11-13, 2007.
“The New Product Showcase is the only display of its kind, with so many
new products in one place at one time,” said Mike Nussman, ASA’s president
and CEO. “I congratulate all of the winners and thank those who
participated in the New Product Showcase, from the companies who worked
hard to develop these innovations to the buyers and media who served as
judges.”
Making up a special section of ICAST’s 350,000-square-foot show floor, the
New Product Showcase gives the industry’s latest innovations special
visibility during the show. As of July 11, the first day of the show,
there were 6,700 representatives of the sportfishing community in
attendance, more than 1,700 of which are buyers.
Buyers and media representatives judged the products based on their levels
of innovation, execution, workmanship and practicality to select “Best of
Show” honors in 17 categories, as well as the overall “Best of Show”
winner.
|
2007 ICAST New
Product Showcase Award Winners |
| Category |
Company |
Product |
Booth # |
Overall
Best of Show |
E21
Fishing |
Freshwater Rod |
2007 |
| Boating
Accessory |
Bert’s
Custom Tackle/Tecla |
Bert’s
Track System |
2306 |
| Clothing |
Old
Harbor Outfitters |
Technical Shorts |
610 |
|
Electronics |
Lowrance-Navico |
38C HD
Sonar Fish Finder |
926 |
| Eyewear |
Costa
Del Mar Sunglasses |
Man-O’-War |
1346 |
| Fishing
Accessory |
Pure
Fishing, Inc. |
Berkley
TEC Pistol Trigger Grip |
2226 |
|
Freshwater Reel |
Shimano
American Corporation |
Stradic
F1 Spinning Reel |
1252 |
|
Freshwater Rod |
E21
Fishing |
The
Carrot Stix |
2007 |
| Giftware |
MacDaddy’s Fishing Lures |
Pink
Ribbon Collection |
654 |
| Hard
Lure |
Emmett
Stacey Inventors & Investors |
Rollo
Lures |
1810 |
| Kid’s
Tackle |
Outdoor
Adventure Kids |
Miss
Fisherman series |
718 |
| Line |
Pure
Fishing |
Stren
Microfuse: Blue Glacier Fluorescent |
2226 |
| Reel/Rod
Combo |
Pfluegar/Shakespeare
Fishing Tackle |
PFLEX
Fly/Spin Kit |
2256 |
|
Saltwater Reel |
Shimano
American Corporation |
Trinidad
DC |
1252 |
|
Saltwater Rod |
E21
Fishing |
Fusion |
2007 |
| Soft
Lure |
Pure
Fishing |
Gulp!
Alive! |
2226 |
| Tackle
Management |
Shimano
American Corporation |
Bristol
Bay Portable Live-Well Bag |
1252 |
| Terminal
Tackle |
Dee’s
Diamond Flasher |
Double
Dees |
348 |
In 2008, ICAST will be held at the Las
Vegas Convention Center, from July 16-18, 2008. ICAST 2009 will be held at
the Orange County Convention Center in Orlando, Florida, from July 15-17,
2009.
The American Sportfishing Association
(ASA) is the sportfishing industry’s trade association, committed to
looking out for the interests of the entire sportfishing community. We
give the industry a unified voice, speaking out on behalf of sportfishing
and boating industries, state and federal natural resource agencies,
conservation organizations, angler advocacy groups, and outdoor
journalists when emerging laws and policies could significantly affect
sportfishing business or sportfishing itself. We invest in long-term
ventures to ensure the industry will remain strong and prosperous as well
as safeguard and promote the enduring social, economic, and conservation
values of sportfishing in America.